As an entrepreneur, your business is a gift that allows you to live with unlimited possibility in every area of your life, and you shouldn’t have to settle for less than what you’re capable of building in your business and giving to the world around you.
Here is what I know. Your big vision for your business is not only possible, but it is inevitable with the right operating system behind it.
As an online entrepreneur, your ability to scale your business to the level it is truly capable of is only as strong as the operating system your business is built upon.
My name is Annette James.
As an Online Entrepreneur Fractional Chief Operating Officer (fCOO) I specialize in helping online entrepreneurs build personalized, self-sustaining operating systems.
This gives them the foundation they need to scale their businesses to the level they’re truly capable of and the freedom to focus on doing what they do best – promoting their brand and serving their clients.
The Challenges Online Entrepreneurs Face
You have what I call “marketing mania”. You’re trying to implement every marketing tactic that comes along, leaving you overwhelmed and spread thin.
The marketing industry always has some new, shiny tactic to sell with the promise that if you just implement this new thing, you’ll scale to the moon. But that just is not true. While you may make some more sales, you’ll ultimately be left where so many entrepreneurs are – stuck without an operating system that gives you the ability to scale without overwhelm
Your current team is incohesive and ineffective, or, in the least, is delivering suboptimal results, leaving you scrambling to pick up the pieces and playing too many roles in your business.
You’re struggling to put the right people in the right position and empower them with the ability to deliver consistently excellent results without having to manage them every step of the way.
You’re lost in a sea of to-do lists, and you don’t have a step-by-step plan to bring your greatest vision to life.
There are simply too many things to be done, and you don’t know which ones are actually necessary to move the needle forward in your business and which ones are just sucking up your precious time. So you’re constantly working, but not seeing the growth you know you’re capable of.
If you relate to any or all of these…
I get it. I’ve seen it time and time again, and my passion is helping you get out of entrepreneurial overload, regain the clarity to dream big again, and build the operating system to see that dream through to fruition.
Ready to install your RiseOp Operating System?
Phase 1: Ignite the Flywheel
Break free from random acts of marketing and build a strategy that actually scales.
We’ll identify your highest-impact growth priorities and install a system that turns them into consistent, compounding results. No more chasing shiny tactics—just focused execution and real momentum.
Phase 2: Build Your E‑Team
Get the right people in the right seats—with a team built to lead, not just follow.
We’ll map a custom organizational chart aligned to your vision, optimize your current team, and fill in the gaps with entrepreneurial talent. Your E‑Team will run your systems with excellence—so you can lead with confidence.
Phase 3: Install Success Rhythms
Drive measurable progress, quarter after quarter—with rhythms that keep your team aligned and your goals on track.
We’ll implement a cadence of leadership meetings, team check-ins, KPI tracking, and quarterly planning so your priorities stay clear, distractions stay out, and your business keeps growing—on purpose.
Ready to install your RiseOp Operating System?
Expert Guidance. Strategic Partnership.
But to do this, there is a foundational truth that must be understood: You were not meant to do this alone.
So many online entrepreneurs wish so badly they could have another high-level, experienced strategist to help them think through their ideas and support them in making important decisions to move their business forward.
If you’re feeling alone, there’s a reason for that. The truth is, you were meant to have someone else alongside you in this journey.
If you want to have the level of success that every major company you look up to has obtained, you have to be willing to do what they did. And for every majorly successful CEO, he or she has a successful COO (Chief Operations Officer) behind them. The CEO is responsible for developing the vision, and the COO is responsible for building out the process that will scale that vision.
There’s marketing your business and selling your services, and then there’s building the self-sustaining system that allows you to scale smoothly and successfully fulfill on your services at a wider level.
And the role of COO is a high-level position that is designed to help you do just that, which requires a level of expertise your current team does not have. (If they did, you’d likely already be scaling to the next level).
The problem is that most entrepreneurs in the 500 K – 1 MM range can’t afford to bring on a full time COO and pay them their six-figure-and-upward salary.
That’s where I come in.
As an Online Entrepreneur Fractional COO, not only do I fill the role as your operations officer at a fraction of the cost, but I do so in a way unlike other operations officers- I have a unique specialty in serving online, service-based business owners.
Having served as the program director and lead coach within one of the most well-known marketing training companies for online businesses, I helped coach over 1600 entrepreneurs in launching their services online, giving me a deep understanding of the enrollment strategies that are unique to online business owners and what it takes to succeed from a marketing perspective.
Simultaneously, I spent years developing that business internally, specifically building out their operations, as well as their structural organization. From leading my own team and hiring new employees, to building out systems and operations to help the company scale effectively, to offering strategies that increase the quality and effectiveness of their services, I was able to support them in increasing their client retention, doubling their client renewal rate, and growing the amount of active members at any given time by 50%.
This background gives me a unique edge – I understand the marketing and sales strategies that are specific to online business owners, and I also have a wealth of experience and expertise as an operations specialist having spent years operating (and excelling!) inside of an online business owner’s organization.